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Unlock the Customer Psychology Model

Why they say "Yes" and why they say "No"

Here's a very valuable insight. Once you get past the basics in sales, you realize that sales is a psychological process that involves your psychology as the salesperson, and the customer's psychology. Your approach to a sales call cannot be geared to your needs, instead your approach must be tuned to the customer's psychological process.

This webinar will show you exactly what's going on in your customers minds, and you will start to get a sense why some people say "yes" and others say "no".

In this webinar - originally aired May 2017 - I explained the elements of the Customer Psychology Model, and showed how each element in the model must be checked off in the customer's mind in order for a sale to be made. Put a different way, every sale that's made means that each element was checked off in the customer's mind. Put another way, each time a customer says "no" then one or more of the elements in the customer's mind was not satisfied.

The more you understand what your customer needs in order to say "yes", the better you can adapt your approach to the sales process. When you track the sales you are losing - why they are saying "no" - you can begin to solve those problems with new techniques and skills.


Your Instructor


Alan Gordon
Alan Gordon

Alan Gordon has trained and coached countless salespeople from all over the world selling everything imaginable. In this series of online courses, he brings together every skill you'll need to succeed and bring your income to a new level. Alan has broken down every aspect of the sales process into simple step by step words, phrases, techniques and scenarios. You will have every sales skill necessary to become a top performing salesperson in any environment.


Class Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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