There’s always more than one way to address an objection or a negative comment by a customer. Jiu Jitsu flips are the simplest way to get past negative comments or objections and move the conversation back to where it belongs – on your positives.

In this series I’m going to give you some great jiu jitsu flips you can use in almost any circumstance, including one jiu jitsu flip that I consider the single “must have” for every salesperson.